Art ads

So I've been catching up on my New York Magazines and Time Outs from the past few weeks this gorgeous afternoon and came across an interview with artist Marilyn Minter which was pretty interesting. Minter's large scale paintings border on photorealism although she calls herself a "photo-replacer" meaning that she "replaces photos with intense rich surfaces" that tend to look abstract from up close. For her upcoming show at Salon 94 in New York she did something fairly ingenious, she's created an ad for her show.

In the interview Minter talks about how she got the idea of creating an ad from movie trailers. She recruited her makeup artist for help with the project. While taking photos for paintings, her makeup artist who has shot for MAC began taking photos of Minter taking photos which are now the subject of a video that's going up in Times Square for Creative Time an organization that "produces, and presents adventurous artworks of all disciplines in the public realm."

Minter prides herself on pushing boundaries and making art accessible to everyone which is not only in line with Creative Time's mission but also enables her to use technology and various other media such as skateboards or t-shirts and now even trailers to display and promote her art. I'll be sure to try and catch the trailer next time I'm at the Sunshine theater!